An AI audit that tells you what is actually broken
A structured review of your accounts, tracking and workflows, ending in a written action plan ranked by impact. You get the findings whether or not you work with us afterwards.
What an AI audit covers
An AI audit is a diagnostic review of a company's marketing stack, advertising accounts, measurement setup and internal workflows, identifying wasted spend, broken tracking, and the specific places where automation or AI would save meaningful time.
The value is in specificity. A generic 'you should use more AI' recommendation is worthless. What is useful is knowing that a particular campaign is wasting a measurable share of budget on search terms nobody reviewed, that a conversion action is double-counting, or that a reporting task consuming several hours a week could be automated this month.
What's included
Ad account review
Structure, spend efficiency, wasted budget and measurement integrity across every active platform.
Conversion tracking verification
Whether what you are optimising toward reflects real business outcomes, and whether the numbers are even accurate.
Marketing stack mapping
What tools you pay for, what overlaps, and what nobody actually uses.
Workflow analysis
Where your team's hours go, and which of those hours are spent on genuinely automatable work.
AI opportunity assessment
Specific, named places where automation would save time, with realistic estimates rather than vendor claims.
Data and reporting review
Whether your reporting answers the questions leadership actually asks.
Prioritised action plan
Every finding ranked by impact against effort, so you know what to do first.
Written findings you keep
A document that stands on its own, useful whether we work together or not.
How we run it
Access and discovery
Read-only access to your accounts and a conversation about how your team actually works day to day.
Quantify the waste
We measure what is being lost rather than describing it qualitatively, so the case for fixing it is concrete.
Check the measurement layer
Tracking verified end to end, because every optimisation decision downstream depends on it being right.
Assess AI fit honestly
We identify where automation genuinely helps and say plainly where it would add complexity without saving time.
Deliver and walk through
A written plan ranked by impact, plus a session to talk through it and answer questions.
Who this is for
An AI audit suits companies already spending meaningfully on marketing who suspect the return could be better but cannot pinpoint why. It is especially useful before changing agency, before a budget increase, or when reporting and reality seem to disagree. It is less useful for very early-stage companies with little spend history — there simply isn't enough data yet to diagnose.
Frequently asked questions
What do we actually receive?
Do we have to work with you afterwards?
What access do you need?
How long does it take?
Will you just tell us to buy more AI tools?
What if the audit finds our current agency is doing fine?
Other services
Want this handled properly?
Book a no-obligation intro call. We'll come with real observations, not a sales script.